The most recent McSweeney's project, a lit mag called The Believer has gotten a fair amount of press recently, what with co-editor Heidi Julavits' diatribe about the state of book reviewing these days.

I was interested to see what their website looked like, and, like so many other things McSweeney, it vacillates between the whimsical and the meaty, in ways that annoy, intrigue, and very often delight me.

My favorite section is the one called "Idea Share", where Eggers, Julavits, or Eggers' fiancee Vendela Vida, and a host of other nameless contributors have compiled a bunch of quirky projects, intellectual, artistic, and/or obsessive compulsive, that they just don't have the time for right now.

Some highlights: A court-intrigue novel from the perspective of the court midget. A push to stock airport newstands with literary fiction instead of mass-market fiction in an effort to change American reading habits. An update of Antonin Artaud's radio play, To Have Done with the Judgment of God.